Theory is more than a company; it's a concept, a philosophy, an aesthetic, and a style defined by passion, people, product, and profitability. Passion drives Theory to constantly evolve, and passionate is how people feel in its clothes and about its clothes. The people behind Theory are a band of aesthetic insiders who love style, luxury and simplicity. And, of course, Theory's all about the fit and the fabrics and feeling sexy and confident in simple luxury. In Theory anything is possible.
