Final Reductions: Denim from £75 & Up to 70% Off

Good American Jeans

Khloe Kardashian and Emma Grede founded Good American jeans to promote a body positive philosophy after struggling to find jeans that fit perfectly. They listened to the needs of women and learned about the imbalances in the industry to provide a range of jeans that caters to a variety of body types. With a dedication to making women comfortable and supporting them in finding jeans that make them feel great, Good American jeans are constantly innovating for inclusivity. We are proud to stock Good American jeans in the UK online and in our London boutiques, so browse the full range and find the best pair for you.