Rinse is the Denim Trend to Know for AW25
It’s time to level up your denim collection. Offering a look that’s equal parts classic and modern, dark rinse denim is about to be everywhere.
What is rinse denim?
‘Rinse’ refers to a dark, saturated and often textured style of denim. It is a truly classic and enduring denim shade and imitates what’s often referred to as raw or Japanese denim. With no fading, rinse jeans offer a clean and consistent dark blue shade that looks smart, modern and on-trend.
Rinse washes do vary slightly, from subtly sheeny midnight blues in rigid but soft denim, to inky dark washes in softer, stretchy fabrics. You can expect to see dark denim rinses in multiple forms – so this one can easily be tailored to your personal style. From stovepipe straight legs to elevated wide and bootcut silhouettes and this year’s standout trend the barrel leg, it’s the season for darker-than-dark denim.
What’s the difference between raw and rinse denim?
Raw Denim
‘Raw’ jeans are a style of denim that is untreated and unwashed after dying, giving a stiffer and more saturated look and feel. Though authentic and high quality, raw denim takes a bit of time to mould to the body. It's worth noting that with raw denim, the intensity of the dye and lack of pre-washing can lead to dye transfer onto lighter garments, surfaces or shoes.
Rinse
Though it takes inspiration from traditional, super-rigid untreated jeans, rinse denim has usually been lightly washed during production to remove excess dye and ensure a comfortable, ready-to-wear feel, as well as reducing shrinkage after purchase. Providing the practicality and second-skin feel of traditional treated denim with the authentic look of raw, unwashed jeans, rinse denim is the shade to be seen in for the coming season.
A clean, dark indigo shade, rinse denim gives less dye transfer than its untreated counterpart, meaning your light-coloured shoes, jackets and accessories are safe from pesky blue stains.
Selvedge Denim
You’ll also see reference to ‘selvedge’ denim, which is another dark, saturated style. The word selvedge comes from ‘self-edge’, which refers to a tightly woven edge that prevents fraying. This is woven continuously on old-fashioned shuttle looms, resulting in a clean, finished edge. This process differs to most modern denim styles, and selvedge denim tends to be finished with a red or blue line that is visible when the jeans are cuffed.
Is rinse denim in style this year?
Yes! With dark washes having been a seasonal wardrobe staple for a number of years now, a cleaner and more saturated take on the style is set to be huge for the season ahead. They’re perfect for the colder months thanks to their versatility and sleek appearance, making them a stylish option for everyday wear, a smart-casual take on office dressing, and a party season staple.
What are the best rinse denim styles to buy this season?
Some of our favourite rinse washes this season come from FRAME, Citizens of Humanity, AG & more. Discover our favourites below.
What to wear with rinse denim
Rinse denim is a truly versatile wash, and the beauty of this trend is its scope for both casual and smarter styling. Often detailed with warm brown stitching for an authentic finish, rinse denim transcends events and is classic, clean and easy to wear.
Perfect for sleek, autumnal styling, the smart appearance of rinse denim makes it perfect for styling with rich shades like burgundy, with the addition of soft accents like pale pink and cream. Invest in luxury fabrics like cashmere and silk to create timeless, elevated everyday looks through the autumn and winter seasons.
Go for a preppier look with the addition of loafers and a collared knit, giving a neat and uncomplicated finish. Alternatively, take notes from the prevailing western trend with a co-ordinating denim jacket layered over a smart shirt and a cosy roll-neck base layer.
Casual outfit ideas with rinse denim
For everyday wear, go for luxury layers to achieve that effortlessly expensive look. Try pairing ultra-dark denim with a pop of bright red for a contemporary finish, or go for subtler shades like burgundy, warm pinks and beige for a more pared-back approach. Opt for a crew neck knit layered underneath a wool coat, then finish with a cashmere scarf if there’s a chill in the air. Footwear wise, try ankle boots, loafers or even trainers.
Smart outfit ideas with rinse denim
For an elevated approach to styling your rinse denim, go for opulent fabrics and sleek accessories. Tuck in a smart silk or lace detailed top, add a leather belt and some heels and you have the perfectly polished look. Alternatively, incorporate some of this season’s must-have animal print in the form of a pretty top or contrasting bag.
FAQ’s
Can I wear rinse denim to work?
Absolutely - thanks to its clean appearance, rinse denim is a great way to sneak jeans into your work wardrobe. Style with a crisp shirt, blazer and loafers for an instantly chic but professional look.
Can I wear rinse denim for evening events?
The smart, neat appearance of rinse jeans makes them a perfect choice for evening events. For an easy and fuss-free look, a simple silk blouse and some gold jewellery will do the trick. Add a tailored jacket for an extra layer.
Does rinse denim fit true to size?
This will depend on the individual style, but it’s worth noting that more saturated denim washes can sometimes come up a little smaller, particularly in rigid denim fabrics. Always check the fit notes before purchasing.
