FRAME was founded in 2012 by duo Jens Grede and Erik Tortensson, and it didn't take long to build up a fan base. The brand is a stylish assembly of Swedish minimalism, LA's high-quality denim culture and a dose of East London cool. Spotted on the likes of Beyoncé, Rihanna and Rosie Huntington-Whiteley, the FRAME brand is loved by all. Each piece has been carefully designed to frame your look and compliment your figure with a fabric-first approach and cuts that don't disappoint. Browse Trilogy Stores' collection of FRAME denim jeans and clothing below.